Basics.
- Who We Are, What We Do
- Who is Your Ideal Customer?
- What Are Your Products/Services?
- What are Our Company Core Values?
- Needs and Pain Points
- What are Our Customer’s Problems?
- What is Our 3-Step Solution?
- What do You Promise?
- Can You Offer a Guarantee?
- Unique Selling Point (UPS)
- Write a FAQ
Market Research
Social Media
Copywriting Frameworks
- Features-Advantages-Benefits
- PASTOR framework
- Before-After-Bridge framework
- Attention-Interest-Desire-Action framework
- Problem-Agitate-Solve framework
- Star-Story-Solution framework
- Picture-Promise-Prove-Push framework
- 5 Basic Objections framework
- Four C’s framework
- Consistent-Contrasting framework
- Strong-Weak framework
- Emotion-Logic framework
- Personal-Universal framework
- Urgency-Patience framework
- Expectation-Surprise framework
- Exclusive-Inclusive framework
- Positive-Negative framework
- Past-Present-Future framework
- Friend-Expert framework
- Pain-Agitate-Relief framework
- Solution-Savings-Social Proof framework
- 6 W’s framework
- Story-Solve-Sell framework
- Soap-Opera-Series Framework
- Fear-Desire-Relief framework (craig)
- Problems-Principal-Commitment framework (craig)
Duct Tape Marketing
Unsorted
- Answer StoryBrand 7-Questions
- Gather Positive Testimonials About Staff
- Create a Mission
- Write a Manifesto